Selling FSBO – Qualify Your Buyer First

August 14th, 2011 by admin No comments »

I get lots of calls asking me to look at people’s homes. Sometimes I buy them, sometimes I don’t. But inevitably I hear the same question over and over – ‘How can I sell my home myself?’

It’s a very familiar question to me, and I’ve come up with several good answers right off the top of my head. But keep in mind that each individual homeowner’s particular circumstance will play into the answers.

In order to sell a home, you have to understand that it’s not all truly about selling your home. This is not the problem. It’s more about finding the right buyer. So I’d like to focus on what takes place once we find a good potential buyer, because this is when we have the best chance of selling the home. So the first move is to find this buyer, whether you do it yourself, or do it through an agent. But somebody has to find that buyer.

Now it would be great if that was all there was to it. Sadly, it’s not. Finding a buyer is only the starting point for a long and lengthy process that leads to closing day. But after your buyer has been found, you need to qualify them. Most people who have never sold a home before don’t understand exactly what I mean.

When you’re qualifying a buyer, you’re involved in a process of verification, to see if that person, or that couple, has a sufficient income, credit, or savings to get approved for obtaining a mortgage loan. This isn’t usually the job of a homeowner. Verifying credit and employer information is usually someone else’s work. But when you sell your own home, you get this job. It’s not really all that hard, you just need to know the right people to call.

Any mortgage lender would do this for you, and making the mortgage loan, but in the time it takes for you to make a deal with your buyer, a good amount of time might have elapsed. This is a time when you don’t really know for sure if the home has been sold or not, mostly because you aren’t sure if your potential buyer qualifies for the loan. » Read more: Selling FSBO – Qualify Your Buyer First

For Sale by Owner – Things to Consider

August 14th, 2011 by admin No comments »

Without knowing anything else about your local or regional real estate market, selling your house yourself seems to be a “no-brainer.” It would seem easy to place a sign in the yard, place an ad in the paper and maybe hold an open house or two then buyers will be beating down your door to buy your home. Why on earth would anyone pay someone else to sell their house when it seems so easy? There are definitely pros and cons to selling your house yourself.

Pros

  1. This is the part that seems like the no brainer. You can save money. Depending on your local market and the house you are selling, you could save substantial money.
  2. You have absolute control over all aspects of how the property is marketed. You decide what to say in your print and on-line advertisements.
  3. You have more control over the showings since you will be at each showing.
  4. You decide what loan programs you are willing to work with.
  5. You hold the house open as often as you want.

Cons

  1. The buyer knows you are saving money. Furthermore the buyer, sees your savings at their expense. Whatever you believe you are saving by not paying Realtor commissions, multiply by a factor of at least three (based on professional experience). You must find a way to sell the buyer on how the buyer is saving money when your asking price is comparable to other area comparable homes for sale marketed by a Realtor. Chances are, the buyer has already seen the other houses and is looking at yours to see if your house has something extra for the money. As your own Realtor, your job is to make the buyer imagine themselves in your house. If you can make their imagination work for you, you have probably missed your calling in life and should have been a Realtor.
  2. It is amazing how old holding your house open every weekend can get. Even with all Realtor marketing techniques, it still takes sixty to ninety days to get the house under contract. Unless you have the technical expertise to get your for sale by owner web site going and get it ranked high on search engines, you will probably only show your house to what we call “tire kickers.”
  3. Approximately ninety percent of all home buyers look online for a house before getting in their car. This is especially true when gas prices are at record highs. Selling your home is never convenient no matter who is selling the house. However you must make every effort to make your home available for the buyer to see when they want to see the home.

Being a Realtor I hate to say this, but you will most likely get the majority of your calls from Realtors asking if they can show you what they can do for you. Remember, you put the sign in the yard and you are soliciting calls. I am not an expert on the no call list, but I can tell you to expect Realtor calls.

The following are common mistakes that for sale by owner will tend to make adding to the statistic that seventy to eighty percent of all for sale by owners will list with a Realtor. Another ten to fifteen percent will decide not to sell. The rest will sell, usually at much lower per square foot that the comparable hose marketed by a Realtor.

  1. I have shown many houses that were for sale by owner. Sometimes the owner will ask for feedback. More often than you may think they do not ask for the valuable feedback. You might be asking yourself; why would a Realtor be showing a house that is for sale by owner? I will answer that question in the conclusion. However, free feedback from a professional is as good as money in your pocket if you act upon what the Realtor tells you.
  2. The advent of the internet has changed everything. You must have a strong internet presence. Most Realtor’s have multiple web sites, the brokerage they work for will have a web site, the local Realtor Association will have a web site. fifteen or so years ago, eighty-five to ninety percent of all property calls came from the yard sign. Now, the opposite is true. Buyers begin looking on-line. » Read more: For Sale by Owner – Things to Consider